Global Marketing Assignment 2 Case Study Example | Topics and Well Written Essays - 2000 words

Global Marketing Assignment 2 - Case Study Example Networking helps the new brands to improve their sales and markets. The networks expand the market segments for the new brand to increase the customers and reach the targeted customers (Philip & Keller, 2005). Thus, it is significant to have the connections to increase the market awareness of the brand. Lastly, there are enough infrastructures in place to make sure that there is efficient movement of the products. Honey needs good storage facilities to be in place. There is also need for transportation requirements to reach the customers. The Korea market has enough transport modes, roads, and railways to enhance the movement of the foods. Thus, the Korean foods have the advantage of the efficient infrastructure to improve its connections. There exist factors in the same market that make it unfavorable for the Korean honey. First, is the less experience on circulation of the products in Korea. The Korean culture and the environment of business are somehow different. The Korean food has only done some few exporting to Japan; thus, the Korean market does not do much international marketing. The globalization involves advertising the products overseas past Japan. As a result, it may provide great business to the business through broadening its customer base and improving the reputation of the Korean food brand. Customers prefer a brand that is selling in various markets to be of better services and higher quality than the other brands, in this case, the food markets. It may also provide opportunities for future opportunities in the international Korean market (Adcock & Al Halborg, 2001). Secondly, the Korean food act as an intermediary and not the producer. Thus, it has less control over suppliers in crucial factors such as quantity, quality and packaging technology. Managing of suppliers makes them improve their quality of their products, and it is the important factor in selecting a supplier (Kerin, 2012). Having control