Strategic Analysis Essay Example | Topics and Well Written Essays - 1750 words

Strategic Analysis - Essay Example In the modern scenario, to maintain sustainability in the global market, every organisation tends to form a basic company objective, vision as well as mission. Organisational culture has certainly created the need of following certain principles for attaining predetermined targets. These principles often help the employees to reap varied significant benefits like improved level of operational performance of the personnel. By taking into concern the present business market conditions, it can be affirmed that two vital factors including organisational culture and leadership are deemed to be quite important for any company that can assist in fulfilling desired objectives. A correct form of organisational culture and varied leadership practices may contribute in securing the future of the companies by a considerable extent (Wilson, 2005). Harley-Davidson (H-D) is a renowned American based business corporation, which deals with manufacturing motorcycles. It is regarded as one the oldest brands as a motorcycle manufacturer. It can be apparently observed that the company has strived to maintain organisational culture for fulfilling its desired targets. One of the main objectives of H-D is identified to offer quality products at a promised value. From the preceding few years, the company focused on changing its product design to gain more customer attention. In its long journey, H-D faced numerous difficulties in terms of finance. This can be justified with reference to the fact that the company experienced tremendous fall in market share due to the reason of having certain problems with one of its Japanese manufacturer. By taking into concern the trend of organizational culture prevailing within H-D, it can be ascertained that the company has produced new models with the increased level of improved operational performan ce of its employees. In the year 2003, H-D faced the challenge of severe decline in product demand, due to which, its share price